About Us – What is Philly Mettle?

Philly Mettle is a fast‑growing digital brand celebrating the grit, stories, and history of Philadelphia. With over 88,000 Instagram followers and a growing newsletter audience, the brand connects deeply with locals from the Greater Delaware Valley who take pride in their roots. From labor movements and forgotten landmarks to weird trivia and Philly sports, we deliver high‑engagement content that sparks conversation and community. For businesses, this is a chance to align with a passionate, Philly‑proud audience ready to support local. If you still don’t get it…

This about sums it up

Old. new. Historic Philadelphia.